See this dress modeled on Instagram https://www.instagram.com/p/C6qjqfDO21x/ Note: It looks lighter in the sun.
You can also see it modeled as one of several looks under regular in store lighting (much more vivid colors) https://www.instagram.com/p/C6OKCVbOj5m/
The colors range from pastel to bright & vivid depending upon how the light strikes the dress.
